Tell me, does it reminds you of IU's 'Marshmallow'? It sure does to me. It might be an coincident but maybe this is where YG Entertainment or the director got their inspiration from.
Don't get me wrong. I love Lee Hi and IU. I've been loving Lee Hi (Or which I prefer to call her by her real name, Lee Hayi) ever since she was on Kpop Star. I love IU ever since she debuted. But sometimes, there is no such thing as THAT many concidences.
People are just going to start bashing Hayi or IU. Hayi's bias is most probably going to say that IU is old school. She no longer looks cute. She looks awkward and forced and Hayi did aegyo better blah blah blah. Wanna bet how many of you are going to say that?
Then IU's fans are going to say that Hayi is copying IU, that Hayi has no creativity or trying to get famous overnight by copying IU. Or that Hayi does not fit the term 'aegyo'. (Which is totally not true. She is cute even if she does not try to be)
Guys, I just wanna remind you that this is neither IU's or Hayi's fault okay. They are not the producers, they are not the directors. They are just the staffs under their company and staffs just listen to their boss. Wanna blame someone? Then maybe you should blame the one who thought of Hayi's MV. It's either it was intentionally copied off from IU's 'Marshmallow' or this is where he got his inspiration. Either way it is not the artists' fault. They are just doing as told.
I think the both of them looks cute in the MV and both MVs are done equally well.
-Princess